The phrase refers to the practice of seeking unofficial, often user-generated links to view National Basketball Association playoff games on the social media platform Reddit. Individuals turn to this method as an alternative to traditional broadcast channels or subscription-based streaming services. For example, a user might search for a specific game thread on Reddit where others have posted links to live streams.
The popularity of this practice stems from a desire for accessible and potentially free access to live games. This accessibility becomes particularly relevant during playoff season when viewership peaks. Historically, individuals have sought alternative means to view content unavailable through their existing cable subscriptions or due to geographic restrictions. The appeal lies in bypassing paywalls and offering a wider range of viewing options.
